Since technological advancements and the power of the internet have leveled the playing field for the majority, a unique and successful real estate branding plan is more necessary than ever if you want to stand out in a crowd.
What exactly is real estate branding?
A brand is a synthesis of the emotions and experiences that a person identifies with a real estate agency. A real estate branding is made up of several components, including visual elements such as the brand typeface, logo, and colors. Your brokerage's beliefs, procedures, reputation, and unique value proposition are also significant brand features.
How do you establish real estate brands for agents rather than simply clients?
Your brand in real estate isn't simply for your clients or future clients. It also applies to your real estate agents.
Consider this: if your brand is your story, then your agents must consider themselves as characters in that story. What your background is, whom you serve, and what you excel at... All of this is part of your brand's story. Before agents can consider this brand as important and worth preserving, they must be able to relate to it. Is this brand narrative being told to them, and if so, is it connecting with them?
Real estate agents, of course, bring their brands with them, which adds another degree of complication. It will be extremely difficult for them to maintain brand compliance if they are unable to seamlessly mix their brand with the brokerage brand.
Not only will brand compliance deteriorate, but so may retention rates. If your agents find it too difficult to stay on-brand, they may quit for better pastures.
Our recommendation is to develop a consistent yet changeable real estate brand. The essential parts of your real estate brand should always be consistent, but in other areas, allow your real estate agents to add a personal touch.
Important takeaway
Even though real estate is more competitive than ever, a solid, consistent real estate website design in Vancouver may help you stand out. It's simpler to evolve and extend out to new technology and business models without compromising your message when your branding is constant.
